Email campaigns
Email can be an incredbly effective way to communicate your message and to keep in touch with your users. We offer full support in setting up and maintaining an email solution customised to your requirements.
We understand the challenges of building emails, and can work with you to ensure your email delivery rates are improved.
Template building
For any regular emails that you send out we recommend that you have HTML email templates built. The code for these is different compared with ordinary web page code due to the limitations in the technology used to display HTML emails. When building templates we test with the most popular mail clients to ensure consistent rendering for the majority of readers.
Open rates and tracking
We can also provide you with a system that allows you to track open and click rates to determine the effectiveness of your campaigns. We can also work with you to do A/B testing and make recommendations to help you optimise the performance of your campaigns.
List management
We have experience building bespoke double opt in and list management systems, and have also have done work integrating with 3rd party bespoke list management tools too. We can recommend an appropriate email strategy that will integrate seamlessly with your existing website or build a system specifically to your needs. We can also work with 3rd party systems when necessary.
Spam filters
Before we deploy our emails we check them using spam scoring software to determine where changes and optimisations could be made to improve the odds that they will be delivered to your readers. Whilst no one can guarantee 100% success rates we achieve goals by following certain guidelines.
Interested in working with us? Or would you like to find out more about our services? Please contact us.