Search engine marketing
Do you want to achieve high rankings in the search engines and drive people to your site? If so, you will benefit from our expertise. Flow Labs offer white hat search engine optimisation services that are both sustainable and get results. Unlike other marketing agencies, we get technology and can talk geek with your developers to ensure that the systems they build can be found by your users.
We presently offer the following services:
Metrics
In order to achieve results, you first need to be able to measure them. We can help with setting up metrics packages for your site and provide clear instructions on how to interpret and react to the data you receive.
SEO diagnostics
If your site is getting poor or no visibility in the search engines or you are not getting included in local search engine listings, we can work with you to find the causes and provide you with a series of definitive actions to take that will fix your visibility issues. We run a series of tests on your site to determine the cause of any problems and can work with your developers to rectify these problems. Once solutions have been implemented we then monitor your coverage in the major search engines and can provide you with feedback and a series of next steps to follow once you have achieved basic coverage.
Working with developers
Flow Labs can work directly with your site developers to fix any search engine issue. This includes content management systems, e-commerce websites, portals and microsites. We may also be able to work directly on your existing code or make recommendations on how SEO work can fit around your current websites without interfering with your existing site.
SEO training for web developers
Flow Labs provides onsite training to help educate your developers on how to build search engine friendly websites. We offer this service both for in house developers and design agencies. We can also work with marketing staff and teach them how to follow a system that get results.
Page optimisation
There are many factors affecting your position. Once technical issues have been resolved, page optimisation is required to help you achieve your goals. We can help you decide which phrases to optimise for, restructure your HTML code to be friendly to search engines and then ensure your web developers build or refactor according to specification.
Keyword discovery
We offer a keyword discovery service to help you determine the phrases people are using to find your site and the phrases you have a good chance of ranking highly for.
Link building
In order to get traffic to your site you will need to tell the world about it, and be connected with the outside world. Part of doing this is through PR, the other is through link building. We also provide link directory technology that can be used on certain websites that can automate this process, or can provide written specifications for this so that your developers can integrate this directly into your site.
Social marketing strategy
We can work with you to take make the most of the opportunities social networking sites can offer you, and keep you informed of the latest trends and provide strategic advice that will not only drive traffic to your site but also help you reach your target audience.
Interested in finding out more? Get in touch!